It is important to be focussed on digital, but it’s also important not be ignorant about digital. You’ll get some digital marketing and SEO companies telling you that all you need to do to grow your business is to be appearing on the top page of Google.
Digital and search marketing is not the silver bullet for your business’ marketing needs, but it’s a hugely important part of your overall marketing mix. Traditional media still has its place as an effective push strategy to promote your business and even your industry to a wider audience.
But for the consumers who are already in front of their computer, mobile, or tablet actively searching for what you offer or trying to educate themselves on your products/ services – you need to at least be present in order to be considered.
Not every digital solution is right for your business and not every digital agency will be able to tell you that. Most of the time when you’re speaking to a digital agency before you sign up you’re speaking to a Business Development Manager who has never touched a campaign in their life.
If you’d like to talk about your overall marketing mix and how digital can fit your business with someone who is building, managing, and optimising digital campaigns
on a daily basis – then get in touch.