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Writing content is hard. So, its natural for people to want to take shortcuts when populating copy for their website. The question is - what can you, and what can't you get away with?

When investing in any marketing exercise, the idea is to make a return on investment. And, ideally, the sooner the better. But how long does it take to get that return on investment and what does it depend on?

Trades such as plumbing and electrical services can be among the hardest campaigns to run profitably. There are countless competitors all vying for space at the top of Google, everyone is shouting out free quotes and lowest prices and the cost per clicks are seemingly always rising.

So, I don’t do these free proposals/audits, for SEO or for Google Ads services. Okay, I may give some feedback over the phone at a quick glance to provide some initial guidance, spot some errors and potential improvements.

Trades such as plumbing and electrical services can be among the hardest campaigns to run profitably. There are countless competitors all vying for space at the top of Google, everyone is shouting out free quotes and lowest prices and the cost per clicks are seemingly always rising. Even experienced Google Ads managers have trouble making a high-converting and highly…