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Bidding On Competitor Brand Names In Adwords

15 June 2018

Bidding on your competitor's brand name is a great way to capitalise on traffic that you would never normally be exposed to. Yes, bidding on competitors' brand name perfectly okay/legal to do and it's a strategy that I'd always highly recommend. When done right, it's a great source of cheap and highly qualified leads. And there are some businesses…

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How Branding Impacts Search Advertising

25 May 2018

It’s little wonder that so many businesses are abandoning traditional media in favour of search advertising like AdWords or SEO. The return on investment on AdWords, for example, is quick and highly measurable. But there is a danger in discontinuing or not engaging in branded advertising at all. I work with a lot of different business from a range…

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