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How Branding Impacts Search Advertising

25 May 2018

It’s little wonder that so many businesses are abandoning traditional media in favour of search advertising like AdWords or SEO. The return on investment on AdWords, for example, is quick and highly measurable. But there is a danger in discontinuing or not engaging in branded advertising at all. I work with a lot of different business from a range…

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How To Stop AdWords Automated Ad Suggestions

27 March 2018

If you're like most of the people I spoke to in the industry today, you may have received an e-mail from Google, skim read it and understood that Google are going to start providing recommendations for advert copy. Lolz. So, most people assumed this meant that there would be a heap of recommendations in the Opportunities tab just like…

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