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Writing Extended Text Ads in AdWords

03 October 2018

When extended texts ads first introduced a 2nd headline and one, longer description field, it was hard to know what to write. Now, finally, after getting into the groove of writing enticing ad copy filled packed only with value propositions - Google drops another change to extended text ads. The change? We now have 3 headlines plus 2 full…

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Bidding On Competitor Brand Names In Adwords

15 June 2018

Bidding on your competitor's brand name is a great way to capitalise on traffic that you would never normally be exposed to. Yes, bidding on competitors' brand name perfectly okay/legal to do and it's a strategy that I'd always highly recommend. When done right, it's a great source of cheap and highly qualified leads. And there are some businesses…

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