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Even if you’re a thriving business with heaps of happy and loyal customers, getting them to leave a review on Google is often challenging. The thing is, reviews on Google are super important from both an SEO point of view but also from a general marketing stand-point. If you are looking for a service provider on Google and you see a business listing with tonnes of positive reviews, it makes sense to go with those guys, right?

Trying to dive straight into AdWords with the little time that you have whilst running a business can be a daunting task, with many business owners abandoning the platform when faced with the complexities of setting up their first campaign.

Customers are willing to drive over to the next suburb for local services. So it’s realistic that you would obtain genuine leads from the suburbs that are right next to you, and that those search users would genuinely find your services of relevance to them.