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Google AdWords Management (now known as Google Ads) is a solution to make sure that your business doesn’t stay hidden from your customers.
Through extensive knowledge and experience of the Google AdWords platform, I’m able to keep your business visible to search users for the keywords that they want to be found for with compelling text ads that entice searchers to see more, learn more, and buy more.
If you’re interested in AdWords Management that needs to prove itself month after month to keep your business, then get in touch now.
The AdWords platform provides the ability to instantly increase the traffic going to a website through paid search advertising.
Google AdWords Management needs to provide clients with cost saving and business boosting value. AdWords allows for highly targeted advertising that can be adjusted and changed immediately if something isn’t working.
It’s knowing how and when to make these changes that saves businesses from wasting money on the platform and never returning to it again.
For e-Commerce websites, it is possible to identify which individual were sales made through AdWords traffic. This lets you know if the campaign is directly making money, and most importantly, providing a return on investment.
A website’s purpose is not to host traffic, its purpose is to convert prospects into genuine business leads.
Click through rates, time on site and similar metrics are not important. The only metrics that are important is if people are taking meaningful action such as submitting an enquiry form, calling you or hitting the buy now button.
Plus, Doyle Digital makes nothing in commissions or kickbacks in how much you spend in Google AdWords, which means that there are no incentives to get you to spend more.
The only incentive is to get you more work for less money and keep your business month after month.
AdWords is a pay per click system where you bid on the keywords that you want to appear for in Google’s search engine results. The higher you bid, the more prominent your advert becomes.
However, most AdWords accounts run by agencies are often filled with inefficiencies where an account is spending too much money on irrelevant keywords, bids not adjusted for the right devices and adverts that try to attract as many clicks as possible instead of trying to hone in on the right clicks.
When managed correctly, AdWords can be a highly cost effective method of pulling in customers who are searching for your services. By using the best AdWords management Perth has to offer, the amount of waste of your precious marketing budget will be significantly reduced, increasing the amount of relevant, purchase ready traffic onto your website.
Your AdWords Management is a flat monthly fee that is payable to the agency/provider for the set up and on-going maintenance of your AdWords campaigns.
Flexibility should come as standard! Ads, AdGroups and Keywords need to be continually changed and adapted to maximise the campaign’s efficiency with absolutely no fear of additional charges.
Most importantly of all, you get the dedication of a fully monitored campaign along with the expertise to know exactly what changes to make and when it is necessary – all working towards maximising your budget and increasing your return on investment.
Traffic obtained through Google AdWords is charged on a Pay Per Click (PPC) basis, which means you only pay for your adverts when people click on them and are directed to your website. In traditional advertising, this is what would be known as the media spend.
The media spend that you pay to Google is set up separately and will be billed by Google Australia, not by Doyle Digital – providing total transparency towards what you’re paying for.
Some digital marketing agencies bundle your AdWords management and media spend all into their monthly statement. The only problem with this model is that it isn’t clear how much of your monthly fees are going towards generating traffic from your website and how much the agency are really keeping as their management fees.
Through setting a daily budget, Google AdWords allows for total control over how much the campaign is able to spend, allowing you to keep your marketing budget under control.
The key to a successful campaign is experienced AdWords Management that can set the campaign up properly from day one. There are many default settings that shouldn’t be defaults, idiosyncrasies, and workarounds that your average DIY’er would likely never discover. It’s these tiny differences a long with a well structured account that turns doomed AdWords campaigns into profitable marketing exercise. But not everything is solely reliant on the technical side of AdWords management. And that’s where you come in. AdWords Management is at its best when there is a clear and open level of communication between the digital strategies and the advertiser. You know your business better than anyone, so let’s start by getting to know it better.See Ivor’s AdWords experience with Doyle Digital
It’s a question clients often think, or even ask!
There are plenty of small businesses that give AdWords a crack, unfortunately a lot of them end up spending a fair chunk of money without a single enquiry and never look back at AdWords.
With the correct campaign set up and on-going care, AdWords can be hugely profitable for some businesses. It’s better for them to spend that money on experienced AdWords management rather than fail entirely.
And that’s fair enough.
Some industries can get extremely competitive, and as AdWords is a keyword bidding system it can drive up the cost per click considerably.
AdWords is a great solution for getting immediate results in the short term, but for a more long term solution, have a look at Search Engine Optimisation.
With the right Google AdWords Management, you should be expecting to see a direct response from search users and return on investment almost immediately through ensuring that your business is only being matched to search queries that are relevant to what your business actually offers.
AdWords requires a sniper's approach and is not the advertising avenue you would use for branding or awareness. Every time someone clicks on your AdWords ads it's going to cost you, so it's important to attract the right customers, deter the tyre-kickers from clicking and generate as many leads for as little spend as absolutely possible.
So if you're ready to experience the most sales focused, no-nonsense approach to AdWords in Perth with no lock in contracts, then get in touch and let's get started.