AAA Windscreens
Case study for website, SEO and Google Ads
Words from the client
“It’s definitely working. The phones are ringing hot and we’re getting tonnes of enquiries coming through. Couldn’t be happier.”
- Mick Sciorio
About AAA Windscreens
Based in Cannington and Rockingham, AAA Windscreens are shaking up the tinting, windscreens and vehicle protection industry with unmatchable service at unbeatable prices.
Whilst experiencing success through Google Ads previously through Doyle Digital, it was time to take things to the next level with a website that could really communicate exactly who AAA Windscreens and the scale of their operation.
Understanding the market
Price is important. It’s what gets the phones ringing. But ask anyone who cares about their cars and they’ll tell you that price isn’t everything. Their pride and joy has to be in good hands.
That left Doyle Digital with the difficult task of crafting a message that combined a price centric approach whilst still showcasing the quality of the work and the professionalism of the company.
Executing the design
Whilst the design of the website was going to facilitate the price focussed approach, photography was going to play an important role in showcasing the professionalism and scale of AAA Windscreens.
Shots of freshly tinted vehicles in front of the large and impressive Rockingham store, photos inside of the clean, well-equipped workshop and uniformed staff all told a story about the quality of service.
Every bit of a website has to sell.
Because price is so important in this industry, we had to let people see them wherever they land.
The homepage acted as a catalogue, and the top of the internal pages were geared almost to look like e-Commerce pages with prices immediately displayed alongside the service.
Where applicable, more example prices were shown to help people get a rough idea of what they were going to be quoted.
SEO wasn’t an afterthought
Nearly a decade of experience in SEO goes into a Doyle Digital website as standard.
Full keyword research, copywriting and site planning is conducted before any website is designed to ensure each website is more than just SEO-ready on launch.
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View other projects from Doyle Digital, learn what the thought process was behind the design and see the results that they achieved.
Get in touch
If you’re ready to experience results like this, get in touch and start your website project today.
