AAA Windscreens and Tinting in Rockingham were already running an AdWords account in house.
Mick from AAA Windscreens realised that his digital presence could be significantly refined with the increasing costs and phone calls increasingly coming from outside his service area and requested professional AdWords management from Doyle Digital.
A whole new AdWords structure was developed to ensure that:
Generic searches only came from within his service area.
Searches could be made outside his service area only when the word “Rockingham” was included.
Appearing in a higher/more prominent positions in search results.
The same keywords were being purchased at a cheaper cost per click than before.
Powerful and on-brand remarketing banners that pull visitors back, increasing conversion rates of the campaign overall.
These results were achieved by utilising the same maximum daily budget that AAA Windscreens were previously using.
Thanks mate, I’m definitely getting more calls and they’re better quality. It’s costing me less too, gotta be happy with that!
Mick Scorio
If you’d like to talk about your overall marketing mix and how digital can fit your business with someone who is building, managing, and optimising digital campaigns on a daily basis – then get in touch.
Contact
Andrew Doyle
Doyle Marketing Pty Ltd
T/A Doyle Digital
ABN: 16 121 503 347
Heathridge, Western Australia