ABA Security and Electrical
Website Development and SEO Case Study
Proven results
121% increase in organic traffic
Ranking page one for keywords such as "electricians albany" and "cctv cameras albany"
Significant increase in enquieries from the old website
Words from the client
"We're really impressed with the website. It makes us look a lot more professional. We're also getting hammered with calls and enquiries, too!".
Daniel Lee - ABA Security and Electrical
Introduction
ABA Security and Electrical are Albany’s biggest provider of security and electrical services and had been running their business successfully through a strong reputation throughout the community for over 30 years.
However, there was a missed opportunity in their online presence with a website that struggled to convey that reputation and failed to convert visitors into enquiries.
Appealing to customers
The new website was designed to emphasise their unique selling points, such as:
- Being a local, family run business
- A diverse workforce of 29 employees
- Offering a one stop shop for all security, electrical, communication and fire safety needs
The website also had to be efficient in providing visitors with the exact information that they need, regardless of which page they land on, and guide them towards making an enquiry
A website that actually works
The new ABA Security and Electrical website is bringing in more jobs from the traffic it was getting.
And thanks to the SEO work implented during the website build, it is climbing higher in Google each month and bringing in more traffic from relevant keywords such as "electricans albany" and "cctv cameras albany".
Every bit of a website has to sell
The so called "user journey" that a lot of website developers talk about, often doesn't happen.
If people search for a specific service, such as CCTV cameras, they're going to land on the dedicated CCTV cameras page.
That single page has to sell the company and their ability to provide that service. Just like the electrical page, the roller shutters page, and so on.
With a sales-focussed approach, ABA Security and Electrical saw more calls, emails and form submissions from their new website.
SEO wasn’t an afterthought
Nearly a decade of experience in SEO goes into a Doyle Digital website as standard.
Full keyword research, copywriting and site planning is conducted before any website is designed to ensure each website is more than just SEO-ready on launch.
Every website is different
Each website is designed and structured to meet each business’ needs.
Because each business is displaying different unique selling points to speaking to different markets, no two websites should look the same.
Other website from Doyle Digital
View other projects from Doyle Digital, learn what the thought process was behind the design and see the results that they achieved.
Get in touch
If you’re ready to experience results like this, get in touch and start your website project today.
