ABA Security and Electrical

Proven results

121% increase in organic traffic

Ranking page one for keywords such as "electricians albany" and "cctv cameras albany"

Significant increase in enquieries from the old website

Words from the client

"We're really impressed with the website. It makes us look a lot more professional. We're also getting hammered with calls and enquiries, too!".

Daniel Lee - ABA Security and Electrical

The Brief

ABA Security and Electrical are the biggest provider of security and electrical services in Albany, Western Australia and had been running their business successfully through a strong reputation throughout the community for over 30 years.

However, there was a missed opportunity in their online presence with a website that struggled to convey that reputation and failed to convert visitors into enquiries.

The Approach

A new website was developed with simplicity in mind - splitting ABA Security and Electrical's main services into four areas (electrical, security, fire and data).

A heavy focus on being based in Albany was essential to conveying local relevance, as there are too many Perth businesses that have Albany pages on their websites, but aren't actually based there.

Content from the old website was carried across, bolstered and optimised to improve the webiste's overall SEO on launch.

Results Driven Strategy

Since first launching the website in March 2021, ABA Security and Electrical have seen continual growth with no ongoing SEO work - the site has matured and ranked naturally over time.

You can view the growth for yourself at SEMRush (a third-party analytics tool).

VIEW IN SEMRUSH

Every bit of a website has to sell

The so called "user journey" that a lot of website developers talk about, often doesn't happen.

If people search for a specific service, such as CCTV cameras, they're going to land on the dedicated CCTV cameras page.

That single page has to sell the company and their ability to provide that service. Just like the electrical page, the roller shutters page, and so on.

With a sales-focussed approach, ABA Security and Electrical saw more calls, emails and form submissions from their new website.

SEO wasn’t an afterthought

Nearly a decade of experience in SEO goes into a Doyle Digital website as standard.

Full keyword research, copywriting and site planning is conducted before any website is designed to ensure each website is more than just SEO-ready on launch.