The Brief

Able Removals had been with an SEO company for a while and were looking for a different and more flexible approach.

Frustrated with the lack of results and the wall of Account Management at your typical agency, Able Removals looked for a freelancer who could offer a higher standard of service without being locked into a contract.

The Solution

Able Removals were running a Wix website which was doing absolutely no favours for their ability to rank naturally in Google. No SEO work commenced until the Wix website was scrapped and replaced by a more search-friendly WordPress website.

From there, we took the easy wins by optimising for terms around Joondalup Removal services in order to try and deliver relevant traffic to the Able Removals website early on.

Next, we set out to conquer Perth based keywords with larger search volumes (but higher competition).

Quality content was the core at this project with a special mention to our moving tips blog post, complete with an infographic and a piece of sponsored content from the anonymous Perthonality, The Bell Tower Times.

Properly organised data, descriptive and relevant copy, along with some clever internal structuring and voilà!