The Brief

Allure Painting, like many businesses, had become reliant on the work that AdWords can bring in.

However, increased competition and higher bids to maintain presence on the top of Google’s search engine results pages meant that their existing AdWords campaign, which was once bringing in leads at a profitable cost, was now struggling to pay for itself.

The Solution

Once call tracking and form tracking was correctly implemented onto the website – a thorough analysis of what had been working and what hadn’t was carried out along.

A brand new account was created with the goal to spend less and earn more. The things that worked from the previous account were carried over with all the fat pre-trimmed along with new opportunities introduced, ready to be tested.

High volume keywords that were presumed to be bringing in work due to the amount of clicks they brought in, such as [painters perth], if they were not providing a solid return on investment.