CAPS Australia

Introduction

CAPS Australia offer Australia's widest range of industrial air compressors and power generators along with a range of maintenance and air treatment services across the country.

Located locally in Perth, the marketing managers at CAPS wanted someone local and knowledable that they could trust with a highly effective AdWords campaign who they could pick up the phone and talk directly to the person doing the work whenever they needed an update or to work on a new campaign.

Visit Website

caps-introduction.jpg

CAPS Australia halved their cost per lead when they started using Doyle Digital for AdWords

The Solution

Data was taken from the existing campaign, but a new set of campaigns were constructed to be set up right from the beginning and to be able to effectively monitor budgets and return on investment in each individual State/Territory.

It was vital to ensure that CAPS were only targeting customers who were seeking industrial/commercial air and power solutions, eliminating the searches who were after a small generator or hobbyist air-tools.

Through crystal clear messaging, continual and extensive review of CAPS' Search Terms in Google and good communication between Doyle Digital and CAPS on the quality of leads, we were able to produce a highly effective campaign that blew away the results of the previous campaign.

The Results

 

  • 64% reduction in cost per lead for power and gas generators.
  • 62% reduction in cost per lead for air compressors.
  • 45% reduction in cost per lead for air treatment services.
  • Introduced a high converting repairs/maintenance campaign where the previous campaign returned 0 leads.

"Very good services at a reasonable price! He will tell things how they are and have a very good understanding of the global marketing strategy! As a marketer myself, I highly recommend Andrew."

Marjorie Marzin - Marketing Manager, CAPS Australia

Ready to get started?

If you’d like to talk about your overall marketing mix and how digital can fit your business with someone who is building, managing, and optimising digital campaigns on a daily basis – then get in touch.