CAPS Australia offer Australia's widest range of industrial air compressors and power generators along with a range of maintenance and air treatment services across the country.
Located locally in Perth, the marketing managers at CAPS wanted someone local and knowledable that they could trust with a highly effective AdWords campaign who they could pick up the phone and talk directly to the person doing the work whenever they needed an update or to work on a new campaign.
Data was taken from the existing campaign, but a new set of campaigns were constructed to be set up right from the beginning and to be able to effectively monitor budgets and return on investment in each individual State/Territory.
It was vital to ensure that CAPS were only targeting customers who were seeking industrial/commercial air and power solutions, eliminating the searches who were after a small generator or hobbyist air-tools.
Through crystal clear messaging, continual and extensive review of CAPS' Search Terms in Google and good communication between Doyle Digital and CAPS on the quality of leads, we were able to produce a highly effective campaign that blew away the results of the previous campaign.
"Very good services at a reasonable price! He will tell things how they are and have a very good understanding of the global marketing strategy! As a marketer myself, I highly recommend Andrew."
Marjorie Marzin - Marketing Manager, CAPS Australia
If you’d like to talk about your overall marketing mix and how digital can fit your business with someone who is building, managing, and optimising digital campaigns on a daily basis – then get in touch.
Contact
Andrew Doyle
Doyle Marketing Pty Ltd
T/A Doyle Digital
ABN: 16 121 503 347
Heathridge, Western Australia