City Glass Solutions

Introduction

City Glass Solutions had been running their own Google AdWords account with minimal success and were on the hunt for someone.

Whether that be an agency or a freelancer, City Glass Solutions needed someone to competently run the account and deliver the return on investment needed to allow the business to grow.

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City Glass Solutions convert 27% of their AdWords traffic into leads

The Solution

Firstly, the existing website wasn't up to scratch. It was clear from the beginining that sending traffic to the City Glass Solutions website in its current state would not turn traffic into leads.

With just a few simple tweaks, we were able to change this website:

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Into something that got City Glass Solutions' unique selling points across immediately along with clear, easy to use methods to get in touch:

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Then, a no-nonsense approach to Google AdWords was implemented.

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Aggressive bidding, clear and attractive selling points along with a relentless approach to cutting down any search terms that weren't generating results.

The Results

Since starting with Doyle Digital, City Glass Solutions have been eating up the window glazing work across Perth's metropolitan area.

  • 27% conversion rate on all traffic
  • Budgets increased by 300% since starting to scale the return on investment
  • City Glass Solutions have started to employ glaziers to keep up with demand

Ready to get started?

If you’d like to talk about your overall marketing mix and how digital can fit your business with someone who is building, managing, and optimising digital campaigns on a daily basis – then get in touch.