Cleanetic Carpet Cleaning
Case study for website, SEO, and Google Ads.
Proven results
A new, SEO-infused website and a highly optimised Google Ads campaign sees up to 50% of traffic turning into phone calls or online enquiries.
Words from the client
“I am checking, and we are getting enquiries from all over Perth without spending a cent. One thing is amazing your way of working is unique. You are true, consistent and focussed. These qualities are rare nowadays in the business world. I am lucky that you are a part of Cleanetic.”
- Imran Abbas
What made Cleanetic’s website work?
For years, Cleanetic Carpet Cleaning struggled to get the right formula when it came to attracting business online.
Hundreds of dollars were thrown at Google Ads each day, yet they never seemed to do as well as other carpet cleaning businesses who were investing similar money into digital marketing.
Until their new website launch.
Then, everything changed.
Understanding the market.
To tailor the right message, we had to know who we were talking to.
We had to narrow down the market that Cleanetic appealed to the most.
Any good marketer knows that you can’t be everything to everyone.
Already having some of the cheapest carpet cleaning prices in Perth, we played to Cleanetic’s strength and ensured that our messaging promoted their extremely competitive rates.
Executing the design
If price is the most important thing to Cleanetic’s customers, then naturally, it should be the first thing that they see.
So, what next? Well, if they’re happy with the price, then let’s give them a way to get in touch.
A contact form is the next thing you’ll see immediately after price with call buttons everywhere and that follow you around the page in the header.
No customer will leave this website without enquiring because they couldn’t find the phone number.
Every bit of a website has to sell.
For those who need a bit more nurturing, there is more for them to read through with sharp selling propositions and beautifully written content to give website visitors the confidence that not only will they get a great price, but a great carpet cleaning, too.
- We can get there today
- No extra charges or hidden costs
- Child, pet and environmentally friendly products
Further down the page, these selling points are broken down in detail with copywriting that aims to spark an enquiry with every sentence.
SEO wasn’t an afterthought
Nearly a decade of experience in SEO goes into a Doyle Digital website as standard.
Full keyword research, copywriting and site planning is conducted before any website is designed to ensure each website is more than just SEO-ready on launch.
Other website from Doyle Digital
View other projects from Doyle Digital, learn what the thought process was behind the design and see the results that they achieved.
Get in touch
Don’t put off the success of your website any longer. Get in touch now.
