Cleanetic Cleaning Services


Cleanetic offers a range of domestic and commercial cleaning services across Perth, Western Australia at affordable, flat and transparent pricing with no hidden costs or add-ons.

Cleanetic Cleaning Services had been around the block with different budget-website builds and SEO plans with minimal success and needed a strong plan of attack to take the business forward where it deserved to be.

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Cleanetic's new website converted more visitors into customers and boosted their SEO rankings

The Solution

Cleanetic Cleaning Services had been a Google AdWords customer of Doyle Digital for over two years and decided it was time to go all in and opt for an SEO-Infused Website.

With years of data around search terms and performance of messaging from different ad creatives, a clear plan of attack was laid out to provide a website design and structure that catered user experience and to search discoverability.

For conversion optimisation, not only was there plenty of call to actions across the website - but the copywriting across each page was developed using the data from the best performing ads in the Google AdWords account.

This created a beautiful, relevant and engaging flow of information down each page that entices customers to enquire.

Cleanetic Homepage Copywriting.png

The Results

The Cleanetic Cleaning Services website by Doyle Digital was launched on the 14th of May, 2020.

  • Enquiries from Google AdWords traffic doubled immediately once they were being sent to the new website.
  • Quality of calls improved, with almost 100% of calls booking in a job compared to roughly 50% of call converting previously.
  • Immediate increase in organic rankings in Google for a range of highly relevant, lead generating keywords.
  • Organic traffic doubled in just the first week (and it's still growing as Google keeps indexing and crawling the new website).

View SEMRush Data

Ready to get started?

If you’d like to talk about your overall marketing mix and how digital can fit your business with someone who is building, managing, and optimising digital campaigns on a daily basis – then get in touch.