Dentistry Plus
Case study for website, SEO and Google Ads.
Proven results
Significant increase of online bookings and direct calls to all five clinics through a conversion focussed, well-ranking website and continually improving Google Ads campaign. Ranks on page 1 of Google organically for 'dentists perth'.
Words from the client
“Everyone loves the new website; it looks a lot more professional and branded. It’s bringing in more work too, definitely. We can feel it”.
- Lucas Lang
About Dentistry Plus
Lucas has built Dentistry Plus from scratch, from a single location to producing dentures from, to now having five locations across Perth offering a whole suite of dental services.
Having developed a strong brand and reputation in the real World, it was time to get serious about carrying that identity over to the online World.
The new website was launched with the aim to make contact seamless, from knowing where Dentistry Plus’ clinics are to being able to call or book online with the press of a button, wherever they are on the website.
Understanding the market
There are two types of customers. One that has researched and knows what type of dental services they need, and those who know they need a dentist, but are unsure what exactly they need.
Price is a concern at the dentist, but people also want to know that they’re being seen by a skilled and friendly practitioner.
Executing the design
Ensuring a consistency of Dentistry Plus’ brand colours, fonts and real imagery throughout the website was essential to communicating high standards of professionalism and establishing trust.
Then, for the sell. Most websites like to immediately talk about the services that they, and every other dentist, offers. With Dentistry Plus, we had dramatic dental transformations on display just a small scroll down from the top of each page.
Instead of saying ‘tell us what service you need”, our approach was geared towards “we get results, book an appointment so we can walk you through our options”.
Every bit of a website has to sell.
Throughout the website, we wanted to ensure that these main points were immediately obvious.
- All health funds accepted
- Payment plans and early super release available
- 100% WA owned and operated
And to reduce contact complexity, locations, phone numbers and a book now button were all fixed into the header of the website, which sticks to the browser even when scrolling down.
SEO wasn’t an afterthought
Nearly a decade of experience in SEO goes into a Doyle Digital website as standard.
Full keyword research, copywriting and site planning is conducted before any website is designed to ensure each website is more than just SEO-ready on launch.
Other website from Doyle Digital
View other projects from Doyle Digital, learn what the thought process was behind the design and see the results that they achieved.
Get in touch
If you’re ready to experience results like this, get in touch and start your website project today.
