Brief

Like anyone skilled person going into business for themselves, Matthew had the technical capabilities covered but was struggling to generate more customers, and the right type of customers to his business.

With some success in trying out AdWords Express, Matthew called Doyle Digital to supercharge his AdWords campaign and get the absolute most out of his advertising dollars.

Solution

Focusing only on the mobile aspect of the business along with search queries for repairs that one would make when suddenly stranded, the AdWords campaign became highly relevant to those who were stumbling across DMS Perth’s ads.

Ensuring the right type of customer was essential. Whilst DMS Perth is no more expensive than going to a garage, the business didn’t want to attract people who were shopping around purely on price and didn’t see the value in the extra time and care taken on each job to do things right.