The Brief
Himac Attachments, based in Albany, Western Australia, had previously used some of Australia's largest and most promising digital marketing agencies with little progress to show for it.
In 2016, they turned to Doyle Digital for a more personalised and hands on approach.
The SEO Approach
Himac Attachments were wanting to appear higher organically in Google, capitalising on the thousands of search users each month looking for agricultural attachments.
Whilst many SEO agencies rely on outsroucing to link-building services abroad - Doyle Digital tailored an SEO service to focus on bolstering the on-page content that satisfied both Google and the real people who visited.
This mix of creating highly optimised content for Google and generating good user metrics from real website visitors helped Himac Attachments soar to the top of the Search Engine Results Page (SERP).
The Google Ads Approach
Google Ads was used to both to both provide extra presence for keywords where we were ranking well, and to also ensure that we had some presence for keywords that were not yet ranking.
Utilising more than just Search ads, Doyle Digital created and utilised range of assets to spread across the Google Display Network and YouTube to provide maximum presence and to assist in growing the Himac Attachments brand to their target market.
SEO WASN’T AN AFTERTHOUGHT
Nearly a decade of experience in SEO goes into a Doyle Digital website as standard.
Full keyword research, copywriting and site planning is conducted before any website is designed to ensure each website is more than just SEO-ready on launch.
OTHER PROJECTS FROM DOYLE DIGITAL
View other projects from Doyle Digital, learn what the thought process was behind the design and see the results that they achieved.
GET IN TOUCH
If you’re ready to experience results like this, get in touch and start your website project today.
