The Brief

Whilst Lavish Limousines were already running an AdWords campaign, it was eating into a fair chunk of profit in each job and also attracting a fair amount of tyre-kickers.

The Solution

The standard meticulous AdWords setup from Doyle Digital was implemented and immediately provided a better response. Whilst, initially, the number of enquiries was about the same, the purchase-intent of these enquiries were much stronger resulting in more closed sales than before.

The Doyle Digital standard of complete enquiry tracking both through the website and through phone calls was essential to making aggressive changes within the account to ensure that we were getting leads for as little money as absolutely possible.

Whilst Lavish Limousines are super competitive on pricing, there are a lot of people who search for limousine hire that wouldn’t be okay with paying at least $195 per hour for a vehicle. Having the price present in the headline of the adverts allowed us to save money by deterring those search users from clicking on the ads.

Running an AdWords campaign in the limousine hire industry clearly needed even more dedication to the ongoing management as there were big-money keywords that were clearly the target of anti-competitive behaviour (constant clicks running up our media spend).