Mad Cow Entertainment is a Perth amusement hire business who had just reinvested in their website to make it mobile friendly and wanted to ensure that the website was going to be a key driver of enquiries and bookings.

Mad Cow Entertainment had SEO performed on the website previously with good results until an algorithm update in Google punished the work done by their previous agency and pushed the website further down the Search Engine Results Pages (SERPs).

Missing the traffic it used to have, Mad Cow Entertainment needed a solution to climb back to the top of Google and this time, stay there.

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After having poor SEO work done by other agencies, we turned it around by applying our sound techniques and knowledge

The Solution

Due to the large amounts of purchase/hire intent driven searches around the products that Mad Cow Entertainment provides it only made sense to make sure that the website was visible to those search users through Search Engine Optimisation.

The obsolete tactics that cause the website to be penalised were cleaned up and the search rankings were not only restored, but improved on.

Conversion optimisation was implemented to the website immediately to ensure that we were capitalising on the website visitors that we were capturing.

The whole website’s content was revised for both sales and optimisation purposes. No page on the website was left untouched regardless of whether a particular page was related to our target keywords.

The Results

  • 83% increase of organic traffic after 6 months.
  • 10 phone calls per day, on average.*
  • 3.2% of all Organic traffic filled out booking forms.

Mad Cow Entertainment enjoys outranking their biggest competitors who are currently using large and well known digital agencies.

See the results for yourself on SEMRush, a third-party competitive data tool.

*A portion of those calls are existing/repeat customers of Mad Cow Entertainment. Majority are leads through Google search

Ready to get started?

If you’d like to talk about your overall marketing mix and how digital can fit your business with someone who is building, managing, and optimising digital campaigns on a daily basis – then get in touch.