Mindful Homes are a boutique home builder in Perth who are small enough to listen but big enough to deliver on beautiful, personalised homes with the highest attention to detail.
After unsuccessfuly trying Google AdWords with a big marketing agecny in Melbourne, Mindful Homes were looking for a more personal approach through Doyle Digital.
The first step to helping Mindful Homes was to learn exactly what type of customers that they were after and what those customers are looking for in a boutique builder.
A new Google AdWords account was setup for Mindful Homes to target these customers both in relevant ad copy along with a tight acccount structure that eliminated any Search Terms that was too vague or irrelevant.
A long remarketing cycle was also introduced to keep Mindful Homes top of mind during the long-drawn out decision making process that customers looking to build a new home go through.
After a slow first couple of months, enquiries exploded and continued to grow month-on-month.
Quality of enquiries immediately improved from window-shoppers to ready to build customers.
If you’d like to talk about your overall marketing mix and how digital can fit your business with someone who is building, managing, and optimising digital campaigns on a daily basis – then get in touch.
Contact
Andrew Doyle
Doyle Marketing Pty Ltd
T/A Doyle Digital
ABN: 16 121 503 347
Heathridge, Western Australia