Mindful Homes
Case study for website, SEO, and Google Ads.
Proven results
After just a couple of months with a new website and an efficient Google ads campaign, Mindful Homes were fully booked for the year.
Words from the client
“We went with Andrew for the website because he has already done an amazing job with our Google Ads where other marketing agencies couldn’t.
We loved the design he produced and was overwhelmed with not just the enquiries that we got, but the quality.”
- Josie Martin
About Mindful Homes
Mindful Homes are a boutique builder in Perth.
Whilst they do renovations and extensions, they really wanted to flex their creative muscle on brand new builds and needed to attract a different type of customer.
Understanding the market
A boutique home build is never going to be a first time home buyer, this market is a bit more mature and can appreciate the liveable designs and future-proofing their home for a growing family.
With all of the horror stories out there, website visitors needed to know that Mindful Homes were big enough to deliver, but small enough to listen and retain high levels of quality control over each build.
Executing the design
Fortunately, Mindful Homes had a large gallery of professional-grade photography for most of their major builds, additions and renovations.
This made it easy to produce a magazine like experience, heavily dominated by imagery whilst still retaining vital conversion elements such as prominent contact forms and persistent call buttons.
A large selling point of this website was the ability to add in price ranges to our project pages, to give a level of transparency and to help potential customers look at similar homes/projects to gauge how much they could be quoted.
Every bit of a website has to sell.
Thanks to the large gallery from Mindful Homes, we were able to have real, stunning photos of relevant work on each page.
So, the top-floor additions page was littered with photography of real work that Mindful Homes had performed.
Every page had contact forms, call now buttons were present with every scroll and further proof of work was always available.
SEO wasn’t an afterthought
Nearly a decade of experience in SEO goes into a Doyle Digital website as standard.
Full keyword research, copywriting and site planning is conducted before any website is designed to ensure each website is more than just SEO-ready on launch.
Other website from Doyle Digital
View other projects from Doyle Digital, learn what the thought process was behind the design and see the results that they achieved.
Get in touch
If you’re ready to experience results like this, get in touch and start your website project today.
