The Solution
An SEO-infused website was developed to counter the problems NRS Refrigeration were facing with their online presence.
Extensive keyword research, including existing data from their existing Google AdWords campaigns, was utilised in order to plan out what searches we wanted to pull in.
Then, the sitemap and along with unique content was crafted to optimise every page on the website to cater to the keywords that we wanted to rank Organically for.
Once the planning was done we moved onto the design. Whilst the NRS Refrigeration website may not be the most beautiful website Doyle Digital has launched, it is one of the most effective in speaking to its commercial customer base and guiding traffic towards enquiry.
A lot of thought and consideration went into the layout of this website to ensure that the strength and reliability of NRS Refrigeration's services was conveyed to visitors and that contact methods were easily spotted and accessible, regardless of which device used.