NRS Refrigeration


NRS Refrigeration have been building custom HVAC solutions across Perth and Western Australia since 2010.

With some of the most skilled refrigeration mechanics in their employ, their existing website wasn't matching their level of performance in both its design's ability to sell as well as its ability to rank well in Google.


NRS Refrigeration's website ranked #1 on Google for "Commercial Refrigeration Perth" when launched

The Solution

An SEO-infused website was developed to counter the problems NRS Refrigeration were facing with their online presence.

Extensive keyword research, including existing data from their existing Google AdWords campaigns, was utilised in order to plan out what searches we wanted to pull in.

Then, the sitemap and along with unique content was crafted to optimise every page on the website to cater to the keywords that we wanted to rank Organically for.

Once the planning was done we moved onto the design. Whilst the NRS Refrigeration website may not be the most beautiful website Doyle Digital has launched, it is one of the most effective in speaking to its commercial customer base and guiding traffic towards enquiry.

A lot of thought and consideration went into the layout of this website to ensure that the strength and reliability of NRS Refrigeration's services was conveyed to visitors and that contact methods were easily spotted and accessible, regardless of which device used. 

The Results

  • Ranking #1 Organically in Google for terms such as "refrigeration perth", "commercial refrigeration perth" and "supermarket fridges perth".
  • 3,100% increase in Organic traffic from July 2019 (when the old website was live) to August 2019 (the first month of the new website being live).
  • Noticeable increase in both the number of enquiries and the quality of enquiries.

NRS Refrigeration SEMRush Traffic.jpg

NRS Refrigeration Organic Rankings Chart.jpg

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Ready to get started?

If you’d like to talk about your overall marketing mix and how digital can fit your business with someone who is building, managing, and optimising digital campaigns on a daily basis – then get in touch.