PWA Electrical Services


PWA Electrical Services are one of Perth’s fastest growing electrical companies, and for good reason.

With no call out fees, reasonable prices and high standards of electrical work; existing customers of PWA Electrical Services are frequently referring their friends, family and colleagues.

Of course, it also doesn’t hurt that they’ve had continuous growth of traffic organically through Google thanks to their SEO campaign with Doyle Digital.


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PWA Electrical Services are one of Perth’s fastest growing electrical companies

The Brief

Having relied heavily on Google AdWords for online traffic, PWA Electrical Services wanted to start capitalising on free traffic that was available organically on Google.

With a new website in the works and having an almost blank backlink profile – the goal was to take on every electrical business in Perth from scratch.


The Solution

A long term strategy for PWA Electrical Services was rolled out where no attempts for quick wins was utilised. The goal was to grow the website cleanly in a future-proof way that wouldn’t attract any form of penalties from Google in the future.

With a high emphasis on high volumes of quality and unique content across the website along with a careful and customised link building strategy, PWA Electrical Services


Despite the electrical industry being one of the most competitive and difficult to succeed in the online space, thanks to the winning SEO strategy from Doyle Digital, PWA Electrical Services still managed to dominate their field in a very short space of time.

  • Page one in just four months for “electrician perth”, a keyword with over 3,600 search per month and considered the grand prize, making it the primary target of almost every electrical business and contractor in the Perth metropolitan area
  • Traffic doubled each month for the first five months of the campaign
  • Significantly lower reliance on AdWords to fill each electrician’s schedule for the week

Ready to get started?

If you’d like to talk about your overall marketing mix and how digital can fit your business with someone who is building, managing, and optimising digital campaigns on a daily basis – then get in touch.