Feeding such a large business with enough work, day in and day out, is no easy task. Whilst The Plumbing And Gas Guys had the advantage of having a healthy marketing budget; getting the wrong person to manage that spend can result in a lot of waste in a short amount of time.
For this reason, the expertise of Doyle Digital was called in to audit the existing AdWords campaign and develop a strategy to improve efficiencies, bringing in more leads to the business for a lower cost per acquisition.
A new campaign was created from scratch to ensure everything was done right from start to finish.
A lot of effort went into ensuring ad relevancy, particularly on a local level, ensuring that all suburb type searches were served a suburb specific advert.
Ensuring that The Plumbing And Gas Guys were a well-known brand that the general public trusted and knew of before even making their way onto the website was critical to the long-term growth of the business and to increase conversions through non-branded searches.
An extensive display campaign was utilised to ensure that The Plumbing And Gas Guys’ brand was present on as many well-known and relevant local websites that utilised Google AdSense.