Brief

After gaining a lot of ground initially from their former SEO agency, WA Legal found themselves unable to move up from the bottom of page one and the top of page 2 on Google for a handful of key search queries.

In the fiercely competitive legal services field, they needed a fresh set of eyes to look over the website for areas of improvement for SEO purposes.

Solution

The fresh approach to content writing, some slight structural changes and a slow but steady backlink building campaign was implemented.

Patience was needed with this project in order to move upwards in an extremely competitive field whilst ensuring that all strategies implemented both on and off-site would be effective in the long term, not just now.

Capturing website traffic and ensuring that they converted into leads, which is why the Free Legal Advice messaging was injected heavily into the website both on-page and in the meta-titles and descriptions, pulling in a higher Click Through Rate in the Search Engine Results Pages (SERPs), furthering our proof of relevancy to Google.