WA Legal

Introduction

WA Legal is a Perth law firm who offer a range of legal expertise in probate, criminal, personal injury and family law at a fair and affordable price so that anyone who is in need legal representation is able to access it.

With office based in Perth and mobile lawyer services to regional areas such as Mandrauh, Busselton, Bunbury and Northam – more people in Western Australia are accessing quality and affordable legal care through WA Legal thanks to their increased exposure in Google’s organic search listings.

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WA Legal

Brief

After gaining a lot of ground initially from their former SEO agency, WA Legal found themselves unable to move up from the bottom of page one and the top of page 2 on Google for a handful of key search queries.

In the fiercely competitive legal services field, they needed a fresh set of eyes to look over the website for areas of improvement for SEO purposes.

 

Solution

The fresh approach to content writing, some slight structural changes and a slow but steady backlink building campaign was implemented.

Patience was needed with this project in order to move upwards in an extremely competitive field whilst ensuring that all strategies implemented both on and off-site would be effective in the long term, not just now.

Capturing website traffic and ensuring that they converted into leads, which is why the Free Legal Advice messaging was injected heavily into the website both on-page and in the meta-titles and descriptions, pulling in a higher Click Through Rate in the Search Engine Results Pages (SERPs), furthering our proof of relevancy to Google.

Results

After just four months, WA Legal was starting to enjoy:

  • #1 position for “lawyers perth”, out-ranking some of the biggest law-firms not just in Perth, but in the entire country.
  • Multiple first-page rankings for a range of relevant lawyer related keywords with significant search volumes.
  • Up to 64% increase in Organic Search traffic when comparing traffic from Feb 2017 to Feb 2018.
  • Up to 121% increase in Organic Search enquiries when comparing lead from Feb 2017 to Feb 2018 (no new goals or different tracking methods applied throughout this period).

Ready to get started?

If you’d like to talk about your overall marketing mix and how digital can fit your business with someone who is building, managing, and optimising digital campaigns on a daily basis – then get in touch.