WA Whitegoods Repair
Case study for website, SEO, and Google Ads.
Proven results
Website and Google Ads campaign converts up to 60% of traffic. On page 1 of Google organically for a range of keywords such as 'miele repairs perth'.
Words from the client
Since the new website has launched, things have just been mental. We have to keep pausing the Google Ads constantly because we just can't keep up with the calls coming through.
Phillip Poustie
About WA Whitegoods Repair
WA Whitegoods Repair is Perth's #1 appliance repairs technician when it comes to dealing with top end brands such as Gaggenau, Miele, Electrolux and Fisher and Paykel with confidence that the job is done right with 100% genuine OEM parts used.
After running a Google Ads account successfully with Doyle Digital, it was time to take WA Whitegoods Repair's digital marketing to the next level and grow the business even further.
Understanding the market
WA Whitegoods Repair caters to a slightly different market than most appliance repair technicians.
Specialising in high-end models, that are expensive and typically in more affluent areas, the website had to communicate a higher level of professionalism and care.
The website needed to show up with its shirt tucked in. With a sleek design, clear communication and relevant selling points such as being careful to not scratch up floorboards, not placing tools on benchtops or banging into cupboards – the website speaks to the typical pain points that this type of customer often encounters with tradesmen.
Executing the design
From a general marketing perspective, we also needed the design to clearly communicate WA Whitegoods Repair's position in the market as the technician of choice for Perth's premium appliances.
A beautiful, clean and professional design was crafted to inspire confidence all whilst maintaining best practice for Conversion Rate Optimisation (CRO).
Every bit of a website has to sell.
Every page of the website had clear calls to action, including:
- From prices
- 100% genuine parts
- Workmanship guarantee
- Same day service
With constant call and enquiry buttons peppered throughout each page, website visitors will never find it difficult to get in touch.
SEO wasn’t an afterthought
Nearly a decade of experience in SEO goes into a Doyle Digital website as standard.
Full keyword research, copywriting and site planning is conducted before any website is designed to ensure each website is more than just SEO-ready on launch.
Other website from Doyle Digital
View other projects from Doyle Digital, learn what the thought process was behind the design and see the results that they achieved.
Get in touch
If you’re ready to experience results like this, get in touch and start your website project today.
