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Search Engine Optimisation (SEO) is a solution to make sure that your business can be found when your customers are searching online for your products and/or services.
With Google continually updating its algorithm, impacting which sites are rewarded and which are punished, all strategies at Doyle Digital are both effective in the short-term and are designed to help your website thrive in the long-term, providing the best freelance SEO Perth has to offer.
If you want honest advice with a freelance SEO in Perth that's right for your business, call me on 0424 646 001 with any questions that you have.
Leave your contact details along with a bit about your business and I'll get back to you as soon as possible..
Firstly, SEO stands for Search Engine Optimisation. It's basically tinkering with your website to make Google go "wow, check these guys out" and list you higher on the results page.
It's kinda like the days of the Yellow Pages when you would change your business name to Aardvark or something that starts with AAA to be at the top.
All jokes aside, SEO is really no different. Only this time, we’re getting to the top by making sure that your website has all the good things that Google is looking for in a number 1 listing both on the website itself, and around the web.
Because your website is your best salesman.
Your website is available to talk to people 24/7. It doesn’t take sick days, doesn’t need annual leave and is able to communicate with consumers when they are ready for information about your business. But if your website isn’t even appearing on Google, it’s as good as your best salesman spending all day in the break room.
Search Engine Optimisation (SEO) brings your website back out from the shop floor and in direct contact with your local Perth customers who are searching for what you do on Google.
You’ve likely invested thousands on a website, not to mention the ongoing costs of domain registration, website hosting, SSL certificates and website maintenance and wondering why this modern business tool isn’t making any money.
Your website needs to be visible when search users punch in keywords such as “Your Services” Perth. Web design is extremely important and crucial to converting visitors, but if your website isn’t speaking to people when they’re looking for the things that your business offers in the first place, that investment is wasted. Google crawls an unbelievably large amount of websites every single day and ranks them according to which websites Google deems most informative and helpful to search users.
Clever online marketing involves optimizing your website to be clearer and easier to understand by Google’s search bots so that it knows that your business deserves to be placed at the top of search users’ results list.
You may look to get a few SEO tips here and there or feel you already know the SEO basics, but if you really want your website to get ahead of your competition, you’ll need a local, Perth SEO Expert with knowledge of more advanced SEO techniques to take your website to that next level.
Having a noticeable search engine presence allows you to be seen to those who are trying to find you. As your local Perth SEO expert, I’ll help your business to pop up, say hello, and invite your customers in to do business with you by capitalising on the free traffic that flows through Google on a daily basis.
Unlike traditional media that implement a spray and pray approach to advertising, the audience you are targeting with search marketing doesn’t just contain some of your target market – they are your target market and are typing keywords into Google, looking for the products and services that your business provides.
However, the success of an SEO campaign isn’t completely down to how well you rank. It is important to understand the journey a search user takes and where the responsibility lies in each stage between your SEO campaign, your website, what your business offers, and your teams’ ability to close leads.
The customer begins their purchasing journey. They search Google for a product or service that they have want to research and/or have some purchase intent in.
When the search results come up, the consumer is gaining awareness of local and relevant service providers just like yours. If your business is not even appearing on Google’s first page, it is impossible for your business to even be considered by consumers. Simply because they do not know you exist.
Through SEO, Perth customers will be able to find your business when they search for products and services that align with what you offer.
The consumer has now found your business on Google. It is the responsibility of your website to effectively communicate your benefits to both the consumer needs and over your competitors. Also think about your overall offering. Is it appealing?
Whilst SEO can help bring visitors to your website there still needs to be a reason for them to pick up the phone or fill out an enquiry form. If your website is not up to scratch it is highly recommended that this be your first action before going ahead with Search Engine Optimisation.
Perth businesses require a conversion friendly website that prominently displays their most compelling points of difference in order to turn as many visitors as possible into leads.
If your website is e-Commerce, you could have converted them on the website and are ready to ship off their purchases.
If not, it’s now up to you or your team to answer the phone or respond to enquiries. You’re right in front of a new customer because of your SEO campaign, so go ahead and answer their questions and close the sale.
To build an effective sales funnel, you need to make sure that the funnel is at least where the flow is.
That’s where having an effective and targeted SEO campaign benefits your business.
Forget the bronze, silver, or gold SEO packages and lock in contracts that almost every SEO company sell.
You may be wondering how just a single freelance SEO expert in Perth can outrank their clients’ competitors who are being managed by these big and well-known Perth SEO companies.
The answer is simple: Passion, dedication, patience to do things right the first time around and commitment to put in the extra effort. There is no secret sauce or dark magic driving these results.
SEO may be a new-age form of marketing, but the results are achieved with an old-fashioned work ethic.
They say that “Content is King”. And whoever those guys are, they’re not wrong! Whilst backlinks and domain strengthening are without a doubt important to a successful Perth SEO campaign; they are the health supplements where your on-page SEO copywriting is the core of the diet. When Google crawls a website to see how relevant it is to any given keywords/search queries it is scanning the content, the words, on your website to make its decision on where you should rank. SEO copywriting is more than just stuffing those keywords into existing content. It is about proving (not tricking) to Google that this is the best and most relevant website for your targeted keywords. Special care is taken to the SEO copywriting and is treated as the first priority in any SEO experts’ strategy. The quality of content is constantly being revised and the impact it has on a website’s rankings continually monitored. The content on any website also has to make sense and have a clear and concise call to actions, which is why SEO copywriting is absolutely the last thing you ever want to consider outsourcing to a non-native English speaking resource outside of Australia.
Google’s algorithm is constantly evolving so that it serves the most trustworthy and relevant websites to its users. Google evaluates how trustworthy and relevant a website is by assessing its front end (the website itself) and the back end (backlinks). Most SEO consultants and even the big Perth SEO companies will spend a lot of time building as many backlinks to your website as possible. Expert SEO is smarter than that and pays close attention to detail when refining the back end of a website. This is where a fusion with more traditional Marketing and Public Relations techniques kick in to obtain natural and high quality links to strengthen your website. My philosophy is simple; instead of creating as many backlinks as possible, I spend my time ensuring that all backlinks created are as strong and as organically acquired as possible. It’s less about link building and more about link earning. The approach is quality over quantity. Every time. My approach means that your campaign will be shielded from both manual and algorithm derived penalties. I build my campaigns to perform long term.
Search Engine Optimisation builds up your website’s organic search visibility which remains present 24/7 and is unhindered by advertising budgets. If you find yourself running a paid search campaign and continually being limited by your daily budget, then Search Engine Optimisation is a fantastic long term strategy to maximise the free traffic available through Google and to decrease your dependancy on cost per click or cost per thousand mediums.
Wondering if Search Engine Optimisation is worth the initial investment, maintenance and will provide enough business to generate a return on your investment? Get in touch today for SEO advice and know that your business will only be recommended to commence SEO where there is enough search volumes to generate a healthy ROI and ranking your site on the first page of Google is realistically achievable (based on the strength of your competition).
If you’d like to talk about your overall marketing mix and how digital can fit your business with someone who is building, managing, and optimising digital campaigns on a daily basis – then get in touch.