The Brief
Antenna Direct had previously had success in Organic Search and had seen the benefit of ranking on the top of page 1 of Google.
They had since fallen to page 2 or the bottom of page 1 for a variety of big-hitting keywords and were in need to go back to the way things were.
After trying a few different highly recommended SEO agencies and well-known digital marketing professionals, it was time for Doyle Digital to step into the ring.
The Solution
A heavy on-page focus was implemented, fixing everything on the website that was lacking the basic best practice methods as well as a heavy injection of fresh, SEO-friendly content.
A clean backlink building strategy was employed to enhance all the hard work that was done on page, providing a long-term approach so that Antenna Direct would not see their website fall from grace yet again.
The Results
Despite previous digital agencies and professionals being unable to move the needle, just one month of being with Doyle Digital resulted in the following for Antenna Direct:
- Major keywords being introduced to the first page of Google
- 45% organic traffic increase
- Appearing in the map pack listings for more keywords
- A noticeable increase in organic enquiries, reducing the dependence on AdWords
