Door Stop

More than just another door shop, Door Stop is the manufacturer, cutting out the middle man to bring Perth home owners better quality doors at better quality prices.

With an extensive and exclusive range of external doors, internal doors, sliding doors and bi-fold doors; Door Stop boasts quality that has to be seen at their Joondalup or Osborne Park showroom in person to be fully appreciated.


Door Stop

The Brief

After a long stint of having their SEO managed by their design agency, Door Stop turned to a Search specialist in Doyle Digital.

The sole focus was getting a range of keywords around bi-fold doors ranking on page 1 of Google such as “bifold doors perth” which previously could never seem to bring up from page 2.

Door Stop’s last SEO provider had been heavily reliant on links and had neglected the content on the website, with pages full of thin content with plenty of opportunities missed.

The Solution

One of the first steps to improve Door Stop’s rankings was to ensure it employed URL structure that made sense. Previously, Door Stop had two pages around bi-fold doors:

-Aluminium Bi-Fold Doors
-Timber Bi-Fold Doors

Google was getting confused between what it should be ranking non-specific bi-fold terms for – the homepage, the aluminium bifold doors page or the timber bifold doors page.

Creating a main bifold doors page, designed to be the parent page of the aluminium and timber door pages gave Google a clear understanding of which page to index

The second step was to ensure that these pages had rich content that gave Google the confidence it needed to rank them for their respective keywords.

Meta-titles were not just optimised for SEO. They were optimsed to capture attention, sparking higher click through rates than their competitors which further helped rise Door Stop to (and cement) to position one.

Door Stop Bifold Doors Meta Title

Thirdly, an ongoing blogging strategy to attract more visitors to the website through quality content.

Each one of Door Stop’s blog posts was centred around search queries with regular monthly search volume.

And to ensure that this blogging strategy was not harming the SEO campaign, with high rates of SERP returns; the informative blog posts kept search users on the page.

This visitor retention allowed Google to safely assume that Door Stop’s content is satisfying search users’ queries and that Door Stop is a trusted authority in the door manufacturing industry.

Door Stop Blogs

Results

Door Stop saw massive improvements in their Google rankings within the first month, with continual month-on-month growth ever since.

After just six months, Door Stop were enjoying:

  • Ranking 1st for “bifold doors perth” as requested
  • In the top 5 positions (and growing) for a handful of other high volume terms such as “external doors perth”, “internal doors perth” and “front doors perth”.
  • Organic traffic up 99.8% in November 2018 compared to November in 2017.

The result is more than just exciting statistics.

Foot traffic and sales in both Door Stop’s Joondalup and Osborne Park showrooms are up and not showing any signs of slowing down.

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