Himac Attachments

Himac Attachments are another proud Western Australian business located ‘douth’ (that’s Down South, for non WA readers) in Albany who specialise in machinery attachments for skid steers, ag loaders, telehandlers and more.

Himac Attachments have been going head to head with some of the bigger and longer established players in the market by offering amazing levels of quality in the build of their attachments, coming in at an aggressively competitive price point and offering amazing service with rapid response to quote requests, lightning fast delivery and excellent overall support.

 


Himac Attachments

Brief

Whilst everything was smooth operationally and they were acing the offline marketing stuff to their target market, Himac’s search presence was proving a tough nut to crack and left a lot to be desired.

Solution

The primary focus of this SEO campaign was on content, and lots of it!

Ensuring that Himac Attachments continued to grow based on the sheer quality of content throughout every single page of the website was central to getting as many early (and sustainable) wins as possible.

Results

This ‘content is king’ strategy has not only proved effective in the short term but has also seen the website continually rewarded with each update of Google’s algorithm.

In just 6 months, Himac Attachments has achieved the following with Doyle Digital:

  • 80% of targeted keywords are on the first page of Google
  • 40% of targeted keywords sitting within the top 3 positions of Google
  • Month on month growth in Organic traffic, phone calls and quote forms filled
  • 67% of Organic traffic are brand new visitors to the Himac brand

See the traffic growth for yourself on SEMRush, an independent competitive data tool.

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